Information Marketing in Nigeria: How to make money selling ebooks in Nigeria

Information Marketing in Nigeria: How to make money selling ebooks in Nigeria

Information Marketing in Nigeria: How to make money selling ebooks in Nigeria

Information Marketing in Nigeria: How to make money selling ebooks in Nigeria

If you’re a beginner with information marketing in Nigeria, you’re gonna love this post.


Because you’re a few moments away from learning about one of the quick and lucrative way to make money online in Nigeria either on the internet or off the internet.

In this simple, easy-to-digest guide, you’ll learn:

  • The basics of information marketing
  • Why you should learn information marketing in detail.
  • How to start information marketing of creating ebooks in Nigeria:
  • How to sell your ebooks
  • Tools you can use to sell your ebook
  • And more

When we’re done, you’ll have all the info you need to become an expert in selling ebooks in Nigeria and making cool money. 


Want to make some money on the side without doing much?

I got you covered

Let’s dive in.

Let’s start with the basic definition.

READ ALSO16 Best Online business in Nigeria anyone can invest in

What is Information Marketing?

Information marketing, like you must have guessed, means selling information. You’re providing useful information to Information seekers with the aim of helping them solve their problems and making money in return. The Information can be in the form of books, videos, and audio recording but we are simply going to focus on ebooks in this post.

To make money selling ebooks in Nigeria is not far-fetched, and it’s the same for any other profitable online business in nigeria. I will recommend you check out this detailed list on 16 Best Online business in Nigeria anyone can invest in and start making money. Believe me, you can’t afford to skip that post.

So what does Information marketing means generally involve? Basically, it involves gathering enough data, facts, and knowledge that provides solution to a need, then compiling them into what is called an ebook and sell them in order to solve the buyer’s problem. The information you sell must solve a problem or else you will likely give up out of frustration when nobody buys your product.

But you know what. Ebooks sells like hot cake. I can remember the first book i bought online was an ebook at the rate of 3000 naira and it contained only 25 pages and still gave me a detailed solution to the need i had for buying it.

Also, this is the 21st century. The world is evolving digitally and so is the internet. Many people may not have the time to read an information online so they look for a means of getting that information so that they can read it when they are less busy – that’s why ebooks are important.


Another interesting aspect of making money selling ebooks in Nigeria is that ebooks that sell best are nowhere near 200 pages. In fact, you can create an ebook that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to and make some good profit from it.

Information marketing is one of the best ways to make money online. Quality information is scarce and imagine you are providing what thousands of people are asking for. For example, an ebook that has information on a solution to a particular problem or want. Just imagine you sell an eBook at $10 each and you get 10 sales per week. Now that’s a massive earning of $100 weekly. Without much stress, you can be bagging in $500 monthly.

Not only can you make money from information marketing in Nigeria, but you can also get exposure, if you’re a blogger; boost your blog traffic and earn a reputation on the internet. For example, if you publish a very good ebook on forex trading, buyers of your ebook will take you as an expert on the topic. And if they will be willing to pay you extra for one-on-one consulting. 

Information marketing is one of the most untapped niches in digital marketing. While people may focus on affiliate marketing, AdSense and other digital products, you can be making sales on eBooks. How sweet is that???

Now let me tell you a little story about myself and what I’ve gained from information marketing; that is, selling ebooks.

When I started blogging at the age of 17, I did not make a dime for the first month. I wrote original posts, 2000 words and above, got views but the cash didn’t roll in. The total amount I made from my ad networks was less than $10 so I gave up on ads for that period of time.  Later on, I tried affiliate marketing (which worked for a while). After some time, I did not make more than £5. I was about to give up on building my online career then I remember I have good writing skills. Why didn’t I think of that sooner? I was ignorant! I went into information marketing and guess what? It worked out! (obviously). That’s how I got my first cash on January 1st the following year. Immediately, I got a domain name for two of my blogs and bought hosting from Qservers.

I sold my eBook on “Social Media Marketing” for N2000 each and got about 10 sales. And that was it. I didn’t need a prophet to tell me that information marketing in Nigeria is indeed profitable.

My story is just one of the many success stories of people who are making money through information marketing in Nigeria. But it’s not as easy as you may think. To be successful selling ebooks requires dedication, hard work, consistency, and proper strategies. To make good sales on an ebook, it must contain valuable and concise information. So you must be ready to do a little bit of work in getting and compiling that information.

Why should you learn Information Marketing?


Here are two compelling reasons:

  1. It requires little IQ and capital to start. You can start even without a computer. The research can be done at cybercafes and the business centers can do your typing for you. So, not having a computer or laptop can’t be a hindrance.
  1. If you’re a blogger or website owner, you can monetize your blog or website sooner by selling ebooks and getting your readers to buy from you.

Quite significant benefits of learning the act of creating and selling ebooks.

But that’s not all. There are a couple more benefits to information marketing as well.

  • It doesn’t necessarily require you to have a team in place or seek the services of professional writers. Creating a good ebook is completely doable on your own.
  • You can earn a good reputation on the internet when people get used to the idea of buying from you because your ebook actually contains valuable information that they want. It increases their level of trust in you.


How to start Information Marketing

Here’s the important point you need to understand if you want to start information marketing of selling ebooks in Nigeria:

You get paid when you provide quality Information 

to what people are seeking for’

Now the question is; can you identify what people are craving for or need to know? Well,this part can be challenging. You don’t just wake up on a bright morning and start creating an ebook on something that people might not really be interested in or seeking. You have to find out what people are interested in or what problems people need solutions to. When you identify that, then you can come up with a great idea on an information product you can create that provides that information or answers they need to know. Likewise, you’re adding value.

Here’s the step by step process for doing exactly that

Step1: Identify what people or your audience need to know

What type of information are people in need of on the internet? For example, ways to make money online in Nigeria is one hot topic Nigerians, in one way or the other, search on the internet and there a lot of blog posts, articles, and ebooks on that. Another example is with this blog, Techpanda. Techpanda readers all need the latest tech updates, blogging tips and make money online opportunities. So we carefully create ebooks on those categories.

To identify what people need to know so you can create a great ebook on it, there are 7 ways: 

  • Ubersuggest tool
  • blog comments
  • blog posts
  • online groups
  • forums
  • Google auto predict
  • Google related searches

These 7 ways work pretty well. Let’s go through each and every one of them.

Ubersuggest: Owned by Neil Patel of, ubersuggest tool is a keyword research tool for finding keywords or topics with high search volume and low competition. What I mean here is that if you already have an idea or topic you want to create an ebook on, you can use ubersuggest to know the number of people who daily search for that idea or topic in search engines and the competition. Checkout ubersuggest tool here. Enter your keywords and look for one with high search volume and low competition.

Blog comments: Visiting popular blogs and going through their blog comment can be very helpful. Not only will you get new information, you will also know what people want or need. You may be thinking of producing an ebook on blogging but don’t really know which topic on blogging will sell well. You can visit active blogs like shoutmeloud, tips on blogging and many others to see what people are asking for in the comments.

Blog posts: Another efficient method is through blog posts. Blogs with high traffic can help generate ideas for you. The trick is to check the popular posts on the blog. You may return the comment on that post after you have created your eBook.

Online groups: Facebook, WhatsApp, Google plus, or LinkedIn groups are also efficient ways to get ideas for information marketing. Check the latest gist, questions, debates and then create an ebook that provides a solution to that.

Forums: Nairaland is the recommended forum for information marketing. You’ll see diverse categories which are super active with lots of questions and tutorials.

Google auto predict: This is also a keyword tool you may have not known about. I bet you might have used it quite a number of times when you browse. When you type a word or keyword in google search, Google automatically shows a list of potential topics they think you intend to search for. Most of those topics are top searches by people which are selected by algorithms.

Google related searches: Embedded beneath the popular Google Page is the related searches. It displays what people search for in relation to what you are searching for. You can use this to get vast ideas for your ebook.


Likewise, if you’re a blogger or website owner who has an audience already, you can simply send an email to your email list and ask them what type of information they might be interested in. 

You can use this template below:

Definitely, one or two of your email subscribers at least will reply and you will get an idea of what your next ebook can be about. 

Step 2: Choose a topic & create an ebook 

When you’ve identified what people need to know or get an idea of what to sell based on the response of your readers, you should now start compilling information for an ebook. Here’s where that little bit of effort is required. You don’t have every knowledge in the world that is why you still have to make research on any information you seek. You have to get concise and detailed information to create a good ebook that offers value.

And where can you get those facts and information for your eBook?

It’s simple. It’s exactly the same way you get information for your school projects and assignments. You Google it!

Searching on Google is an effective way of getting any information you need for your ebook. Yet, you have to be sure the information you’re getting is precise, accurate and relevant to the ebook you’re creating. This will determine if your ebook is entirely useful or useless. You can also search forums, Quora and other article submission directories like

Step 3: Find the audience for your products

Facebook and Google are the most efficient ways to find people online. You have surely come across your old secondary school mates on Facebook so why can’t you come across people who will buy what you sell. To get the right people for your products, try searching through news feeds, Facebook pages, Facebook groups.

If the information you are selling is based on SEO techniques, you can easily search Facebook for “SEO”. This will show you wild range of options including groups and pages to choose from.

You can also use twitter hashtags to find the right customers on twitter or join online forums. An example of a good forum is Nairaland. This is how I got the first customer who bought my eBook. Nairaland provides you with different categories to visit. So no matter what you sell, you will always find a buyer. Each category houses more than 1000 visitors per day and the forum itself has more than 3 million members to its name. It is the third largest forum in the world.

You can not just create an ebook and then relax expecting it to get massive sales without knowing who will buy them. You must know who is interested and who isn’t, who needs it and who doesn’t and then market it to the right audience.

Selling a tech ebook to someone who doesn’t care about it is ridiculous. So you have to know your audience and sell to that audience.

Selling the Ebook

By now, you have your ebook ready and saved as a pdf format in your computer. 

What do you do after someone pays for your ebook? There are three methods to it.

  • Email and third-party providers.
  • Digital download directly from your website (such as WordPress and other blogging platforms)
  • Digital download from a free hosting service

Email and third-party providers: This is quite the easiest way. You request for the email address of the buyer and send that ebook directly to it. 

Digital download directly from your website: With Woocommerce, you can create your own online store and sell ebook downloads directly from your WordPress website/blog.

WooCommerce is a powerful and very easy to use WordPress eCommerce plugin. You can install it on your existing WordPress site, or create a new online store to sell your ebooks.

This is a good option to sell digital downloads of your ebooks as well as other digital products like music, software, etc. It supports the most popular payment gateways and requires no technical or programming skills to set up.


For your buyer to be able to automatically download your eBook online, you must have your eBook hosted online. If you prefer to host your eBook online with a free hosting service (without having your own website) so your buyer can download it from there, below are several websites you can use. 


These sites are quite simple to use. Simply go to the website, upload your file, scroll down to the page to copy the link, and that is it! When your buyer clicks the link,it takes him/her directly to your file. Yet, always endeavor to test the link (by copying it into your browser) to make sure it works correctly before sending it to your buyers.

We recommend because it works best than other sites mentioned above.

However, if you want more sites, you can search on Google for more.

Please note: Free hosting services is mostly used if you’re giving out your ebook for free and don’t intend to sell it.

Tools to use in Information Marketing

I believe you’ve gotten enough knowledge on information marketing so far. But there are some essential tools used in information marketing to yield better results i would want you to know. Although you can succeed without some of them, utilizing them is an added bonus. Some are free while some are paid but the paid ones are relatively cheap. Examples are:


Facebook groups/page



WPS office

Corel draw



Ubersuggest tool

  1. Mailchimp: This is the most important tool of all. If you want a successful digital marketing career, you need to contact as many people as possible. MailChimp allows you to send bulk SMS to 2000 people for free (unlimited is paid). As soon as your ebook is ready, you should use this tool to let your audience know about it.

What is mailchimp?

Mail chimp is an online platform that allows users to write, customize and send bulk emails to as many people as possible provided their emails have been registered on your list.

Mail chimp is a paid platform but you are allowed free access if you have 2000 or less subscribers. You can customize your email to your taste using fonts, colors, HTML codes etc.

Some of the cool features of mail chimp are:

  •  Adding business logo to mail
  •  Editing/formatting text styles, font size and colors
  • Adding personalized HTML codes
  • Inserting links and addresses

So head over to MailChimp now and sign up for free.

  1. Facebook groups: Every person or business has a means of connecting with people online. Facebook pages or groups are two efficient ways to advertise your eBook. Find an active Facebook group that relates to the topic of your ebook, simply write a good description and post on the group with images.
  1. Online Forums: Another efficient way of finding customers is through forums. Online forums allow both real and potential customers to interact with you to discuss your products or services. Publishing or advertising on an online forum is a good idea but you must know how to create a compelling message that will motivate people to pay for your ebook. An example of a good online forum is Nairaland.
  1. Wps office/Microsoft word: Wps office is an android app for word processing, presentation, spreadsheet and other tasks. With this app, you can format pages, add images, hyperlinks, paragraphs and many other options. Best of all, it allows you convert documents to PDF format.
  1. Corel draw: For graphic design and formatting. For an ebook to get good sales, the cover really needs to be catchy and compelling. You can hire a graphic designer for the cover of your eBook. The cover photo alone attracts customers before they start wondering if your ebook is worth purchasing or not.
  1. Canva: Canva is an online platform that offers a wide range of design options. It has a mobile app version as well. You can design a logo, letterhead, blog graphics, infographics, web banner, web ad and many more. It has proven to be one of the most important tools in marketing for me. I personally use it to design my ebook covers and most of the featured image here on Techpanda. Canva is free, easy to use and signing up is very easy. 


Startingup with information marketing and making money selling ebooks in Nigeria is really no hard task. In fact, with the right approach and strategies, you can create a passive income for yourself; money coming in while you sleep.

The reality is not far-fetched. It only requires the right approach, and persistence and you’ll see yourself succeeding.

Whether you own a website/blog or not, information marketing in Nigeria is one of the best ways to make money online.

What’s more? It’s easy to start. Everything you need to know has been detailed in this post.

Follow it squarely and in no distance time, all the efforts will begin to pay back with those desirable alert notifications of money paid into your bank account. 

If you have any questions or additional thoughts to share, please leave a comment below.


About the Author: Johnson Ndubuisi

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